Book Review | The Startup Way by Eric Ries

Title: The Startup Way

Author: Eric Ries

Series: Standalone

Age: Ault

Genres: Non-Fiction, Business

Publication Date: October 17, 2017

Publisher: Crown Business

Source: Review copy provided

Purchase: Amazon | B&N | Kobo | Play Store | iBooks 

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. 
In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. 
Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes  and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
My Thoughts:
As a freelance makeup artist, I'm working to someday open up my own studio or makeup bar. Books like this help me learn all I can about starting up without all the finances in the world. I enjoyed how informative this book was to me. It gave me a few tips I didn't know and helped me understand others that I knew of but never implemented. I think any entrepreneur would find this helpful.

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